SOLE GRIT

Sole Grit is a visual identity project that I built around a footwear brand that empowers individuals to rebel, stand out, and walk their own path. I used Bold, street-style photography and dynamic layouts to drive the design, reflecting a loud, gritty, and unfiltered brand voice. Sole Grit encourages people to walk with sole and stand with grit.

For the sketches I wanted to take inspiration from graffiti and experimental typography designs from different eras. I also wanted to create a design that was gender neutral and inclusive for everyone so it was important for me to experiment with a w
For my poster series of this campaign I created a qr code and hashtag people could use to encourage them to be a part of the “Solegritmovement.” Which was everytime they bought a pair of shoes the company would give back to communities and fund local
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